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"*Will It Blend?*"
is a viral marketing campaign consisting of a series of infomercials demonstrating theBlendtec line of blenders , especially the powerful "Total Blender". In the show, Tom Dickson, the "Blendtec" founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
is a viral marketing campaign consisting of a series of infomercials demonstrating theBlendtec line of blenders , especially the powerful "Total Blender". In the show, Tom Dickson, the "Blendtec" founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
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